A CPG brand partnered with Varick to reach new customer bases and drive offline sales for their eco-friendly products.
Identified and extended campaign reach to profitable new customer base using Facebook audience data.
Utilized mobile geo-fencing near specified grocery and retail chains to reach shoppers, retargeting across specific devices and apps.
Custom Audience Modeling using client’s 1st party data to build out a lookalike audience based on past purchase history to drive sales with similar audiences.
New audience had a high interaction rate and shared numerous traits of the original audience.
3x RoAS above the client’s original campaign goal
5% Measured increase of In-Store Sales
67% higher RoAS with newly identified audience vs original audience