A pharmaceutical brand partnered with Varick to increase the scope of their TV coverage outside of Traditional Linear TV and promote their pet medication product lines with their targeted audience.
Activated across numerous OTT/Connected TV outlets to reach and engage the targeted audience.
Engaged consumers with pre-roll video using Amazon Shopper Data to reach pet-owners.
Mimicked client’s traditional linear buy across specific networks using OTT, including Animal Planet and The Food Network.
Targeted channels which indexed highlight for pet owners and overlaid 3rd party data to reach the targeted audience.
24% higher completion than client’s campaign goal through OTT/CTV delivery
14% higher completion rate and a 18% lower CPCV driven by opening up content targeting
Drove a 10x higher daily reach through OTT/CTV than client’s previous linear TV campaign