A luxury apparel brand partnered with Varick to promote the launch of their new spring, outerwear line.
Ensured delivery in brand-safe and ad-fraud free environments with Varick’s Quality Code Solution.
Integrated Client’s 1st Party CRM data to hone delivery to previous customers and shoppers with high-brand affinity for the client.
Developed a brand-specific, custom algorithm to optimize ad placements to markets where temperatures dropped by 15-30% within specific time frames.
Analyzed audience insights alongside delivery to uncover creative responsiveness and deeper brand appeal with targeted consumers.
Discovered significant changes in weather and temperature drops were a leading catalyst for outerwear sales.
400% Return on Ad Spend generated throughout the campaign lifecycle
176% uplift in brand interest with U.S. audiences following the campaign
36% uplift in ad recall – over 44% above Youtube’s brand lift study benchmark