A best-selling fitness equipment brand partnered with Varick to drive sales for their series of high-end training machines with home gym users.
Amazon Shopper Data was used to reach online shoppers, both on and off the Amazon platform, as well as retarget cart abandoners and drive them to conversion.
Contextual targeting honed delivery to fitness focused shoppers based on their relevant search history, and their reception of gym membership emails.
Online Sales Peaked around Pay Periods and Weekends.
New Customers were more likely to be sport loving, empty nesters.
222% Overall Return on Ad Spend driven for the client
33% Month over Month overall decrease in CPA throughout the campaign
269% ROAS generated through Data Driven Targeting efforts