Generating a +222% Return on Ad Spend for Fitness Equipment

The Challenge

A best-selling fitness equipment brand partnered with Varick to drive sales for their series of high-end training machines with home gym users.

The Execution

Amazon Shopper Data was used to reach online shoppers, both on and off the Amazon platform, as well as retarget cart abandoners and drive them to conversion.

Contextual targeting honed delivery to fitness focused shoppers based on their relevant search history, and their reception of gym membership emails.

The Insight

Online Sales Peaked around Pay Periods and Weekends.

New Customers were more likely to be sport loving, empty nesters.

The Impact

222% Overall Return on Ad Spend driven for the client

33% Month over Month overall decrease in CPA throughout the campaign

269% ROAS generated through Data Driven Targeting efforts