Accelerating a +28% Increase in Monthly Online Sales for QSR

The Challenge

A health focused QSR chain activated with Varick to drive online sales with new customers in major metropolitan areas.

The Execution

  • Utilized cross-device targeting to reach audiences through search and social.
  • Harnessed client’s 1st party CRM data to anti-target existing customers.
  • Competitive Conquesting across social coerced fans of similar brands to make online orders on the client’s site and app.

The Insight

  • Discovered Women ages 18-34 were the primary conversion drivers.
  • New Customers purchased more through Instagram than Facebook.
  • Audience over-indexed on healthy lifestyles, and busy office jobs.

The Impact

  • 28% Month over Month increase in total revenue for client
  • 28.5% lower overall CPA than client’s campaign goal
  • 88% lower CPA driven by Facebook compared to Instagram