AdExchanger Everything You Need To Know About Bid Shading Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased as every major exchange has switched over to a first-price auction…
AdExchanger Google Is Moving To First-Price, But Big Questions Remain Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type….
Digiday ‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers Google’s ad exchange is finally following its programmatic peers and moving to a first-price auction model, in which the advertiser that places the highest bid wins the impression and pays as much as they bid…
Digiday BuzzFeed Looks to Bring More Advertisers to its Commerce Business BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher’s ad capabilities with its growing commerce operation…..
MarTechSeries MarTech Interview with Paul Dolan, CEO, Varick I am the CEO of Varick —we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook…
Digiday For BuzzFeed’s Business, Revenue Growth But More Competition and Pressure to Diversify It’s a tough time for BuzzFeed, which has undergone a significant round of layoffs in an effort to build a more sustainable…
Canada Marketing Association Creative: The Missing Piece in the Transparency Conversation It’s hard to have a conversation around programmatic media these days without the concept of transparency arising…
AdExchanger PR Firms Start Pitching Programmatic Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide…
AdExchanger It’s Time for a Data Intervention Facebook recently decided to shutter its partner categories feature, which many advertisers relied on for targeting via third-party data brokers. Google later announced a similar decision…
AdExchanger Paul Dolan Joins Varick as First-Ever CEO To Lead Shift in Business Model Varick Media Management said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO.
Nasdaq Varick Announces Updates to Advanced TV Stacks Varick, an audience-centric digital marketing company, announced today additions to its Advanced TV stack.
Nasdaq Varick Nielsen Study Shows Varick Drives Brand Lift Above Norm MDC Partners’ Varick Media Management this morning unveiled the release of RECO, a proprietary decisioning engine capable of analyzing and optimizing a programmatic campaign’s…

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