Combine the power of 2,3, or more platforms and gain true competitive advantage with a single view of how media is driving growth for your brand.
The PowerPlay is flexible to your needs, we recommend starting with the big three (Google, Facebook and Amazon), but you decide how to start.
Shopper Data Targeting Suite
More efficient spending
Connect the dots across channels and platforms and reduce wasteful spending.
Know which channels are driving which customer actions and fluidly adjust strategies.
Link real business objectives and customer development strategies to media performance.
Look beyond performance as an indicator of growth. We work with you to be successful with every aspect of your digital media approach. Here’s how we make that happen:
Research and competitive analysis tools that plug into your agency’s holistic digital campaign strategy
Refine and activate against your client’s audience with a combination of our proprietary and third party tools
Programmatic industry veterans that buy, implement and optimize cross platform campaigns and extend the capabilities of your agency team
Data-powered integration with your creative process
Measure your client’s business outcomes via Varick’s custom reporting dashboards or integrate our data into your agency reporting modules
We help you vet new technology platforms and maximize the return on your technology partners
Employ customized algorithms to power bespoke platform media strategies for your clients
Brand safety measures ensure media quality always remains a top priority
Complement your expertise with programmatic capabilities to turn up performance on your client’s business, and garner deep insights.
Harness the power of programmatic by seamlessly onboarding platforms, developing technology solutions, and formalizing educational and training protocols across your team.
Adopt a fluid strategy that encompasses the best of both worlds and fits your unique goals.