News

Amazon’s Deal to Open Fire TV to Outside Ad Sellers Has Its Limits Amazon.com Inc. has taken the unusual step of opening its closed Fire TV platform to outside companies’ ad-buying tools, but the tech giant’s openness only goes so far.

With PowerPlay, Varick Makes it easier for Marketers to Unify Media Buying Across Walled Gardens to Drive Better Performance Varick, the digital performance experts, today launched PowerPlay, a pioneering move that combines buying, measuring and reporting across Google, Amazon and Facebook. The bundle ensures that marketers will get more out of their paid media investments, and as a result gain competitive advantage.

The Wall Street Journal Cheetah Digital Buys Wayin in Play for More Direct Data on Consumers Direct-marketing firm Cheetah Digital has acquired Wayin Inc., a company which enables marketers to collect consumer information from quizzes and other interactive games, as demand for so-called first-party data grows.

Digiday ‘A totally different phenomenon’: Airpods are changing agency office life Headphones are a fact of life inside open plan offices, but Airpods have quickly become a staple of life at ad agency life, with staffers walking around all day with the signature little pods in their ears.

Ad Exchanger Should Google Be Broken Up? And Four Other Burning Questions As The DOJ Begins Its Antitrust Investigation The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed for a breakup…

Yahoo Finance Varick Breaks New Ground with Hire of Multifaceted Chief Revenue Officer Reporting directly to CEO Paul Dolan, Wolff will partner with the company’s leadership team to drive Varick’s growth, sales and marketing strategy, by helping brands and agencies achieve greater ROI across…

Digiday How Amazon’s Sizmek Acquisition will Address its DSP Weaknesses Over the pas several years, Amazon has been working to establish itself as a rival to Google’s dominant digital advertising business…

Digiday At the Scaled-Down NewFronts, the Platforms Continue to Command Upfront Deals Hulu and YouTube will continue to lead the NewFronts pack in securing upfront TV ad commitments, according to multiple ad buyers..

Digiday Why DTC Brands May Corner the Connected TV Market Advertising on connected TV can be a big adjustment for traditional TV advertisers accustomed to buying ads against specific shows to reach broad audiences..

Ad Exchanger The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge Written by Paul Dolan The rise of the platform economy has disrupted nearly every industry, but perhaps nowhere have the effects been as evident and widespread as they have in…

AdExchanger Mark Penn Named CEO Of MDC Partners The Stagwell Group, a new-model agency holding company helmed by former Microsoft chief strategy officer and political advisor Mark Penn, said Friday it will invest $100 million to take a 30% minority stake in MDC Partners…

AdExchanger Everything You Need To Know About Bid Shading Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased as every major exchange has switched over to a first-price auction…