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About
Who Are We
Careers
Solutions
For Brands
For Agencies
Case Studies
Technology
Capabilities
Resources
Blog
News
Events
Learning
Contact
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News
Just Salad Likely to Pursue Private Equity or IPO Within 2 Years to Fund Growth
Just Salad is likely to seek either private equity or an initial public offering within the next two years to fund growth.
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Amazon’s Deal to Open Fire TV to Outside Ad Sellers Has Its Limits
Amazon’s Deal to Open Fire TV to Outside Ad Sellers Has Its Limits.
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The PowerPlay Bundle
With PowerPlay, Varick Makes it easier for Marketers to Unify Media Buying Across Walled Gardens to Drive Better Performance.
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Cheetah Digital Buys Wayin in Play for More Direct Data on Consumers
The Wall Street Journal Cheetah Digital Buys Wayin in Play for More Direct Data on Consumers.
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‘A totally different phenomenon’: Airpods are changing agency office life
Airpods are changing agency office life Headphones are a fact of life inside open plan offices.
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Should Google Be Broken Up?
Ad Exchanger Should Google Be Broken Up?
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Varick Breaks New Ground with Hire of Multifaceted Chief Revenue Officer
Varick Breaks New Ground with Hire of Multifaceted Chief Revenue Officer.
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Incredible advantage: How Amazon’s Sizmek Acquisition will Address its DSP’s Weaknesses
How Amazon’s Sizmek Acquisition will Address its DSP Weaknesses.
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At the Scaled-Down NewFronts, the Platforms Continue to Command Upfront Deals
At the Scaled-Down NewFronts, the Platforms Continue to Command Upfront Deals.
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Why DTC Brands May Corner the Connected TV Market
Why DTC Brands May Corner the Connected TV Market.
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The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge
The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge.
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Mark Penn Named CEO Of MDC Partners
Mark Penn Named CEO Of MDC Partners.
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Everything You Need To Know About Bid Shading
Everything You Need To Know About Bid Shading.
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Google Is Moving To First-Price, But Big Questions Remain
Google Is Moving To First-Price, But Big Questions Remain.
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‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction Creates Migration Headaches for Buyers
‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction.
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BuzzFeed Looks to Bring More Advertisers to its Commerce Business
BuzzFeed Looks to Bring More Advertisers to its Commerce Business.
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MarTech Interview with Paul Dolan, CEO, Varick
MarTech Interview with Paul Dolan, CEO.
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For BuzzFeed’s Business, Revenue Growth But More Competition and Pressure to Diversify.
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Creative: The Missing Piece in the Transparency Conversation
Creative: The Missing Piece in the Transparency Conversation.
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PR Firms Start Pitching Programmatic
PR Firms Start Pitching Programmatic.
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It’s Time For A Data Intervention
It’s Time for a Data Intervention.
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Paul Dolan Joins Varick as First-Ever CEO To Lead Shift in Business Model
Paul Dolan Joins Varick as First-Ever CEO.
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Varick Announces Updates to Advanced TV Stacks
Nasdaq Varick Announces Updates to Advanced TV.
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Varick Nielsen-Commissioned Study Shows Varick Drives Brand Lift Above Nielsen Norm Data
Varick Nielsen Study Shows Varick Drives Brand Lift Above Norm.
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