Just Salad is likely to seek either private equity or an initial public offering within the next two years to fund growth.
Amazon’s Deal to Open Fire TV to Outside Ad Sellers Has Its Limits.
With PowerPlay, Varick Makes it easier for Marketers to Unify Media Buying Across Walled Gardens to Drive Better Performance.
The Wall Street Journal Cheetah Digital Buys Wayin in Play for More Direct Data on Consumers.
Airpods are changing agency office life Headphones are a fact of life inside open plan offices.
Ad Exchanger Should Google Be Broken Up?
Varick Breaks New Ground with Hire of Multifaceted Chief Revenue Officer.
How Amazon’s Sizmek Acquisition will Address its DSP Weaknesses.
At the Scaled-Down NewFronts, the Platforms Continue to Command Upfront Deals.
Why DTC Brands May Corner the Connected TV Market.
The Democratization Of Media Buying: Platform Economy Helps Challengers Get An Edge.
Mark Penn Named CEO Of MDC Partners.
Everything You Need To Know About Bid Shading.
Google Is Moving To First-Price, But Big Questions Remain.
‘It’s Going to be a Big Change for Us’: Google’s Adoption of First-Party Auction.
BuzzFeed Looks to Bring More Advertisers to its Commerce Business.
MarTech Interview with Paul Dolan, CEO.
For BuzzFeed’s Business, Revenue Growth But More Competition and Pressure to Diversify.
Creative: The Missing Piece in the Transparency Conversation.
PR Firms Start Pitching Programmatic.
It’s Time for a Data Intervention.
Nasdaq Varick Announces Updates to Advanced TV.
Varick Nielsen Study Shows Varick Drives Brand Lift Above Norm.

Want the industry buzz in your inbox?

Subscribe Here